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Biogen Idec
Product Manager, Professional Marketing - Tysabri
Location: Wellesley,
Massachusetts
02481
Posted on:
7/12/2010 8:22:51 AM
Postion type:
Full time
Job Code:
ARBBIO190-774558
Required Education:
Salary:
Salary commensurate with experience
DESCRIPTION
Responsibilities
Take a lead role in annual brand planning and other significant strategic initiatives
Pull through of lifecycle initiatives in the US market
Lead market research planning and implementation to ensure appropriate tracking of brand tactics
Participate on Publications committee to represent US brand presence in journals and publications
Drive Brand presence at US congresses
Liaise with assigned internal and external partners to ensure consistent brand strategy
Brand budget management - manage promotional budget within targets, ensure budget adherence and appropriate tracking
Gain approval for marketing strategies and tactics through the internal review process
Ensures all marketing activities are in compliance with regulatory and legal requirements
REQUIREMENTS:
The qualified candidate must have demonstrated abilities to prioritize and manage multiple projects, and effectively influence and communicate with internal and external partners.3+ years of marketing /project management or relevant commercial experience preferred and/or therapeutic sales experienceStrong communication skillsStrong analytical and organization skillsStrong interpersonal skills
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